Mechanic Advisor
The Brief
Steer is a SaaS platform that helps automotive businesses manage customer communication, appointment booking, and marketing in one place. As a Graphic Designer, I worked across digital, print, and motion projects, supporting product marketing initiatives, customer education, sales enablement, and brand campaigns.
ROLE
Multidisciplinary brand and marketing designer
Designing for a SaaS Product
One of the most rewarding parts of working at Steer was translating software features and services into clear, engaging visual communication. Whether creating campaign assets, educational materials, or product-focused content, the challenge was always finding ways to make complex information easier to understand while staying consistent with the brand.
Brand Video
Campaigns Across Multiple Channels
SaaS marketing rarely lives in one place. Many projects required a coordinated approach across email, social media, paid advertising, landing pages, and sales materials. Working across these channels helped me develop a stronger understanding of how creative supports the customer journey from awareness to conversion.
Features Promotional Videos
Paid Ads
Email Templates
Sale Collaterals
What I Learned
Working at Steer gave me the opportunity to develop video editing and motion design as a new part of my skill set. I learned how to work with footage, pacing, transitions, audio, typography, and animation to build a complete story rather than thinking only in static layouts. Over time, I became much more comfortable using Premiere Pro and After Effects and started incorporating video more naturally into my design work.