ON Vacation

brand, marketing assets, and video design

The Brand

An eco-conscious lifestyle brand offering thoughtfully crafted travel essentials. With a focus on sustainability and minimalism, it celebrates exploration, the beauty of nature, and the joy in everyday moments.

Brand Development

On Vacation embodies a vision of living every day like a vacation. Inspired by the 70s and 80s, the brand reflects the calm of the coast, the warmth of the sun, and the beauty of nature. It offers lifestyle essentials designed to embrace freedom, sustainability, and timeless elegance, empowering individuals to enjoy both everyday moments and life’s greatest adventures.

Typography

The combination of Cormorant and Urbanist creates a balanced, versatile visual identity for ON Vacation, a lifestyle and sunscreen brand.

Cormorant, with its elegant and timeless serif design, exudes sophistication and style, making it ideal for capturing the aspirational essence of vacations and luxury living. Its sharp detailing and refined aesthetic align perfectly with the brand's commitment to quality and premium appeal.

Urbanist, a modern and geometric sans-serif, complements Cormorant by bringing a clean, approachable, and functional vibe to the brand. Its high readability and minimalist design ensure clarity and accessibility across all touchpoints, from product packaging to digital platforms. Together, these fonts strike the perfect balance between sophistication and practicality, reflecting ON Vacation's promise of stylish yet functional products designed for every adventure.

Color Palette

The color palette for ON Vacation is thoughtfully designed to evoke the spirit of relaxation and adventure.

Coral Red brings a vibrant and playful energy, while Seafoam Green and Light Sage offer a fresh, calming contrast reminiscent of ocean waves and natural landscapes. Golden Glow adds a touch of warmth and optimism, embodying the essence of sunlit escapes. Together, these colors create a dynamic yet soothing aesthetic that perfectly reflects the brand’s commitment to stylish, functional products designed for carefree moments under the sun.