Healthcare
The Brief
Utiva aimed to unify its visual identity across digital platforms for a cohesive brand experience. As the graphic designer, I developed visual assets aligned with the digital commerce website, ensuring consistency and engaging design across all touchpoints. The goal was to reinforce the brand’s messaging and enhance user interaction, delivering an intuitive and on-brand experience.
The Execution and Learning Journey
Growing with Utiva means embracing a multifaceted role—adapting to various design needs, mastering new software like Figma and Adobe Creative Suite, optimizing assets for different digital platforms, and staying ahead of visual trends to strengthen brand exposure.
PROJECT
Photography, email design, print collateral, landing page creation, and digital ad asset design.
ROLE
Graphic Designer
Photography Creative Direction
When it comes to photography and creative direction for Szio+ brands, Utiva and Ferosom, our focus is on authenticity. We create visuals that feel real and relatable, helping people connect with our brands in a meaningful way.
From brainstorming ideas to the final shot, every image is crafted with creativity and quality in mind. Our goal is to tell a story that reflects who we are and what we stand for. It’s all about bringing our brands to life, one photo at a time.
Before
After
Marketing Collateral and Assets
I developed a structured pattern and template system as a formula for Utiva’s brand execution, ensuring consistency across all marketing materials. This approach streamlined the design process, allowing for cohesive visuals across digital and print assets while maintaining flexibility for future expansion. By establishing a scalable framework, I ensured that the brand’s identity remained strong, recognizable, and adaptable to evolving marketing needs.
Color Palette
One Pager
Tearaway
Flyer
Product Display Page Images
A structured visual system was developed to ensure consistency across Utiva’s product display page images. By establishing a cohesive layout, color, and branding template, product visuals remained clear, professional, and aligned with the brand’s identity. This approach optimized images for digital platforms, enhancing engagement and adaptability for future product expansions.
UTI Control
Probiotic
D-Mannose
Yeast Control
Marketing Emails
Understanding platforms like Mailchimp, HubSpot, and Klaviyo was essential to designing effective marketing emails that seamlessly integrate with each system. Collaborating with marketers and product designers, I ensured that visuals aligned with brand messaging while optimizing layouts for readability, engagement, and conversion. By tailoring designs to the capabilities of each platform, I helped create responsive, visually appealing emails that enhance user experience and drive results.
Educational
Product
Occasional
Clinical
Campaign
The awareness campaign is focused on educating and engaging potential customers about UTIs and how cranberry pills can help prevent them.
Landing Page
The landing page was designed in Figma as part of the brainstorming process, focusing on clear, user-friendly navigation and a visually engaging layout. Through wireframing and iteration, the design incorporates key messaging about UTIs and cranberry pill prevention, ensuring a seamless user experience. The process involved creating a clean, responsive design that resonates with the target audience, while utilizing Figma's collaborative tools to refine the page and align with campaign objectives. This project highlights my ability to translate complex health information into visually appealing and informative digital experiences.
Landing Page's Illustrations
The goal is to create illustrated key visuals for Utiva’s awareness campaign, focusing on the science behind UTIs and how cranberry pills aid in prevention. The designs break down complex concepts into engaging, educational visuals that make it easier for the audience to understand. With clear and intuitive navigation, users can effortlessly explore the content and check in with ease if desired.
Ads
The social ads for this campaign are designed to capture attention quickly, offering bite-sized, informative content that highlights how cranberry pills can help prevent UTIs and improve urinary tract health.
Trade Show Materials
Creating trade show materials goes beyond aesthetics—it’s about making a lasting impression. Thoughtfully designed banners, brochures, and displays work together to captivate, inform, and engage.
Collaborating with the team, I ensure each piece aligns with brand identity while effectively communicating key messages. By crafting a cohesive and visually compelling presence, we attract the right audience, spark conversations, and leave a memorable impact.
Collaborating with the team, I ensure each piece aligns with brand identity while effectively communicating key messages. By crafting a cohesive and visually compelling presence, we attract the right audience, spark conversations, and leave a memorable impact.
Banners and Standees
Brochures and flyers
Designed brochures and flyers tailored for trade shows, ensuring they effectively communicated Utiva’s key messages while maintaining a strong visual impact. The layouts were crafted for readability and engagement, balancing informative content with compelling design. Attention was given to brand consistency, print quality, and strategic placement of visuals to capture attention in a fast-paced trade show environment. These materials served as valuable touchpoints, leaving a lasting impression on potential customers and industry professionals.
