Brand Partnerships Summit
Go Far Together
The Brand Partnerships Summit brings industry leaders together to shape the future of grocery. Focused on sustainability, online shopping, and logistics innovation, the campaign positions Instacart as a collaborative force driving customer-focused solutions.
The Execution
This campaign features clean, modern designs across digital and print, including invitations, merchandise, signage, wayfinding, and other on-site materials. Each element is thoughtfully crafted to inspire connection and reflect the summit’s forward-thinking vision.
PROJECT
Branding, print collateral & merch/apparel design
ROLE
Graphic Designer
COLLABORATIONS
Part of the Instacart team at Brainrider
The Challenges
Preparing for the Brand Partnerships Summit came with unexpected challenges that tested the project's flexibility and adaptability. Shifts in event scope included integrating outdoor activities like boating, which required design adjustments for new contexts. Midway through, significant copy changes were introduced, including a rebranding of the event name and its messaging.
Furthermore, a major overhaul in branding meant adopting an entirely new design language—color palette, typography, and creative shapes—all while navigating tight deadlines and ensuring consistency across digital and physical assets.
The Solutions
By embracing adaptability and collaboration, the team tackled each challenge with efficiency. We swiftly transitioned to a new branding system, updating the color palette, typography, and creative elements while ensuring they aligned with the summit's theme. To address last-minute copy changes, we streamlined workflows and maintained open communication with stakeholders.
For the expanded outdoor activities, additional tailored designs were created to suit the new settings, keeping the campaign cohesive. The result was a vibrant, forward-thinking campaign that reflected the summit’s vision and strengthened Instacart’s role as an industry leader.
The Execution
Given the resort's expansive layout, we aim to provide guests with clear and intuitive wayfinding to help them navigate effortlessly and check in with ease if desired.
The Brand Partnerships Summit: By the Numbers
45+
Industry leaders, innovators, and changemakers gathered to collaborate.
3
Days packed with insights, networking, and forward-thinking discussions.
4
Months of preparation, from brainstorming to completion.
12
Activities including outdoor adventures, interactive workshops, and networking mixers.
15+
Sessions of inspiring talks, workshops, and panels focused on sustainability and innovation
1
Vision to create a sustainable and collaborative future for the grocery industry.